When I ran into my friend Kenji at a mixer a couple weeks ago, it seemed like a usual incidence of our paths crossing, given that in one recent week we ran into each other 4 times at various tech events. Little did I know that the project I’m posting about now would be revealed. Kenji mentioned trying to raise awareness for Vittana as a means of making a difference, via a blogger challenge.

Does your outsourcing experience resemble the image above? A ton of strangers, randomly trying to find work? And after finally choosing someone from the crowd, having to deal with a lack of accountability, poor work product, and lack of passion. I know, I've been there, and I've learned many lessons. Hopefully my story will help you save time and anguish.

When you start optimizing for keywords, a few chosen terms will typically be the most that you can focus on at any given time, so it's super important to be focused on the right terms. In my previous article introducing SEO keyword research, I reviewed keyword intent, and how to determine search term value. Now I'll be going over the process of finding keyword ideas, and determining competition.

Countless companies live and die based on their ability to show up highly in on search engine results pages (SERP) for a variety of terms. If you don't have a lot of money to throw around, getting organic (unpaid) search traffic is one of the best ways to ramp up a business. But where to start? Competing for terms that don't convert to sales, have no traffic, and/or are too competitive is a sure fire way to fail.

Welcome to the new TangoSource blog. It's been a bit over a year since TangoSource was founded, and to say that we've learned a lot is an understatement. We've learned more about how to help structure projects to ensure customer success, and have been grappling with a product of our own that we're about to do a soft launch of. Overall, TangoSource has been a story about people, as most really interesting stories are. We recently had our first employee's one year anniversary, and seeing where he started and how he's grown is gratifying.